David Kadavy is author of Mind Management, Not Time Management, The Heart to Start & Design for Hackers.
Not too long after moving to Colombia, Danny Michelwicz got obsessed with cacao, the raw material that’s used to make chocolate. Since then, he’s been learning about the craft of sourcing cacao and making chocolate, learning about his new country in the process, and working to have an impact on an underserved region. keep on reading »
Sometimes, to make a breakthrough, you have to partner up with “the man.” Sometimes it’s worth it. But, don’t jump at every chance you get. I recently had an opportunity to join a podcast network. In fact, it was a very good podcast network. keep on reading »
May 5th, 1979. It was a jovial atmosphere. A new person was coming into the world. But as soon as the child was born, the room went quiet. The doctors predicted the baby wouldn’t make it through the next 24 hours. Now, over 35 years later, as that baby, now an adult, would joke in his TEDx talk – all of those doctors are dead. And Sean Stephenson (@theseantourage) is the only doctor that remains. keep on reading »
Routines can reduce cognitive friction and boost your productivity. But do you really want to do the same thing every day? keep on reading »
OMFG, I’m writing another book. In the course of helping thousands of students learn design, and in the course of my own creative endeavors as an author, designer, entrepreneur, and podcaster, I’ve discovered a problem: keep on reading »
Ned Scott (@certainassets, Steemit: @ned) is trying to reinvent the way content gets made. He wants you to get paid in the process. Ned is the co-founder of a cryptocurrency called STEEM, and he’s CEO of a website that runs on STEEM, called Steemit. keep on reading »
Warren Buffett and I were neighbors. He lived in his famously modest house on Farnam. I lived in a $535-a-month 1-bedroom, in a basement with moldy carpet, several blocks down, on 49th. keep on reading »
Jorge and Tanja wanted to travel the world, dance and party. Sounds like a dream life, doesn’t it? It turns out, they were able to do just that and make more money than they ever imagined they would. keep on reading »
I take focus seriously. The way I see it, being productive is not about time management. It’s about mind management. If you’re fully-focused on the task at hand, you can have way more creative output. keep on reading »
UPDATE – February 23, 2019: After a break of more than 18 months, I recently ran another Overcast campaign. The numbers this time around weren’t nearly as favorable as I reported in my original report:
I got a great deal on my spot, which I purchased in the lull between Christmas and New Years’. You can see I paid $400. The current rate sheet shows a $1,300 rate for ads in the Business category. Even though I exceeded the estimated 100 new subscribers with this spot, the cost per subscriber was quite high: $2.90 per subscriber – much more than 76¢ per subscriber I reported in the original post. I also ran another ad in May 2017 for which I paid 63¢ per subscriber.
With the current rates and estimates, you would be paying a whopping $13 per subscriber if you ran an Overcast ad in the Business category and succeeded in gaining 100 new subscribers.
That’s an astonishingly-high acquisition cost. You’d better have a robust back-end business model if you’re going to support that spend.
So, for the foreseeable future, I will not be advertising my podcast on Overcast, nor do I recommend anyone else shell out that kind of cash. There is a bubble.
By the way, if you read my income reports, you know that I enjoy earning extra credit card points on my 3x points credit card. Apparently Overcast is not partnered with Chase in this regard. I earned the usual 1x points on my Overcast advertising spend, rather than the 3x I earn for my ads on Amazon, Facebook, or BookBub.
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Getting new listeners is the most painful part of podcasting. You’ll probably do just about anything to get new listeners for your podcast. keep on reading »